Target Audience Profile

Hello!

As you probably know by now, we hit a big brick wall in our recent planning stage when we started to interview our target audience. We found that our original target of males was not correct, therefore we needed to switch to females, which has a massive effect on our ideas. We originally created a 'Target Audience Profile' about a male called James. With our target changing we needed to create a new profile which we have now completed. 
Firstly we looked back at our notes from our Target Audience Profile lesson that I will upload a picture of here:

We then looked back at our old target audience profile and looked at the things that could be kept and the things that needed changing. We found that most of Emily's lifestyle is very similar to James', however has a big difference in meaning and affect as things affect females differently to males. Also, looking back on James' profile, we realise that many of his traits, with a little tweak here and there, are actually likely to be traits of a female. We think this is because we are a group of four girls, and although we had the basis of a female audience, we chose a male basis, then built female aspects.
Here is the new audience profile of Emily:

Emily is a 19-year-old female. She lives on campus in a room with her friend Lily at Warwick University studying Business. She came here from Milton Keynes college where she studied 4 A-Levels: Business, Media, English and Psychology. She has a part time job in Michael Kors, working three evenings a week. She is currently single and enjoying University life although is interested in males.

Emily spends most of her days revising, however she does allow herself time to hang out with her friends and have some time to herself. She goes home every other weekend to visit her family in Milton Keynes. Her family is large and are very family orientated, caring a lot for each other. This is very important to Emily and she makes sure she always has time for them. When she is in Warwick and has spare days, she enjoys spending time with her friends. They often go out in Warwick in the day to do activities such as shopping and going to the cinema. She hates antisocial people and loves a bit of drama and gossip. She likes to think of herself as a fashionable modern girl. She is a mainstreamer, meaning she shops in all the big brands. At night time, she often goes out for a meal with her friends, usually picking salads, pastas and fish dishes. She would never go for a big meaty meal and hates most vegetables.

In 10 years time, Emily hopes to be high up in a retail business, preferably in the fashion sector. Her goals are to climb up in a retail business to eventually become the boss and then start her own business. Her dreams outside work are to make a good amount of money, settle down with someone and start a family. She also would like to do a bit of travelling when she meets her husband. After University, she would like to stay at home for a few more years until she finds a boy and settles down with him. She then wants to move out of her family home and in with her boyfriend/fiancé somewhere near Milton Keynes so she isn’t too far from her family.

Emily has a TV in her University flat and loves to watch all the big programmes. Her favourites are Holby City, Hollyoaks, Broadchurch and The Vampire Diaries. She also loves films and takes recent trips to the cinema, trying to see all of the currents films with her friends. However, her favourite genre is drama and romance. She loves films about families as they suit her for all genres. In happy films, it makes her like it as she is a family orientated person and so she enjoys watching happy families, and in sad or scary films she enjoys it because it gives her the sympathy and fright even more as she thinks about her own family. She loves the actor Julianna Margulies and always sees the films she is in. In terms of music, she is very up to date. She follows the charts and her favourite artist is Ellie Gouding, her favourite band is The 1975. 

Our next step is to learn more about out genre. We hope to research our genre and create a documentary on this in the near future. We also want to look at openings of films in our genre and evaluate the different aspects, finding things that can be borrowed and improved.

See you soon!