Interviews

Hello!

We have recently done some interviews to find out about our audience and what they want. The first set back we had was that we originally planned for our target audience to be males. The reason we thought this is because we thought males would be the gendre that's more likely to go and watch a deep film that's saddening and exciting. We even wrote up a 'Target Market Profile' which you can see here:

James is a 20 year old Christian man. He lives on campus in a room with his friend Ollie at Warwick University studying Business. He came here from Milton Keynes college where he studied 4 A-Levels: Business, Media, English and PE. He has a part time job in Hugo Boss, working three evenings a week. He is currently single and enjoying University life although is interested in females.

 James spends most of his days revising, however he allows himself time to hang out with his friends and have some time to himself. He goes home every other weekend to visit his family in Milton Keynes. His family is large and are very family orientated, caring a lot for each other. This is very important to James and he ensures he always has time for them. When he is in Warwick and has spare days, he enjoys spending time with his friends. They often go out in Warwick in the day to do activities such as shopping, going to the cinema and going to the football and basketball ground near by. He hates antisocial people and loves a bit of drama and gossip. He likes to think of himself as a fashionable modern guy. At night time, he often goes out for a meal with his friends, usually picking burgers, steak, ribs and chicken meals with salad side orders. He never goes for, fish, vegetables, lasagne and pasta meals.

 In 10 years time, James hopes to be high up in a retail business, preferably selling cars. His goals are to climb up in a retail business to eventually become the boss and then start his own business. His dreams outside work are to make a lot of money and own his favourite car, an Aston Martin. He also would like to do a bit of travelling when he makes his money, and take his family on a trip round Europe. His family means a lot to him and therefore it is important that he shares his hopeful fortune with them and likes to treat them. He would like to move out of his family home after University to his own flat near Milton Keynes as he doesn’t want to live too far from his family.  When he has a flat and a job, he wants to find a girlfriend and settle down, hopefully buying a house together and going on to get married and having two or three children. It is very important to him that he makes a family of his own and provides to them.

 James has a TV in his flat and loves to watch all the big programmes. His current favourite’s are The Walking Dead, Breaking Bad, Homeland and Bones. He also loves films and takes recent trips to the cinema, trying to see all of the currents films with his friends. However, his favourite genre is drama and action. He loves films about families as they suit him for all genres. In happy films, it makes him like it as he is a family orientated person and so he enjoys watching happy families, and in sad or scary films he enjoys it because it gives him the sympathy and fright even more as he thinks about his own family. He loves the actors Matt Damon and always sees the films he is in. He also follows the director Joel Coen and loves his work. In terms of music, he is very up to date. He follows the charts and his favourite artist is Avicii. He spends a lot of time with his headphones in when doing work, at work, walking to trains ect. 

However, when it came to interviews, we realised that we had made a mistake. We took a group of three boys and showed them the trailer to a tragedy drama; "Titanic". We then asked them some questions about what they had seen and they made it quite obvious that they would not go and watch a film like this. What we found interesting is that one of the males we interviewed said "It reminds me of the films my girlfriend makes me watch". This was a big milestone in our planning. We then chose three females that recently took part in our questionnaire  their response was a lot better. We played them the trailer, then played it again with the sound on mute, while asking them some questions. While they watched through the clip again and again, they gave us feedback to our questions, some of the answers remaining the same from their answers in the questionnaire. I will insert their interview here:

We then took two groups of two girls and a group of one girl and interviewed them. We them edited these together showing a variety of different answers. We feel that the response was again, vey positive. You can see their interviews here:

Our next step is to evaluate our progress and planning so far and review the changes we need to make. I hope to get this up on the blog very soon.

See you soon!